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In a partnership with Scholastic, they wrote this book so that they could attach
to it our patented tree-kit (below), and distribute via their national book clubs.
Patented tree-starter kit, front and back
In 1976, founded Cookies & Milk, the second chocolate chip cookie store in the United States, with 12 varieties of chocolate chip cookies. Later, developed a package for broad distribution to supermarkets and other retailers.
Founded and trademarked Nutcrackers in four varieties, arranged for high
volume contract-manufacturing, and distributed the line into supermarkets and other retailers nationally in the US. A radio commercial example follows below.
(Begins after eight second pause)
Founded the nonprofit Segue Career Mentors and facilitated 90,000 Student Career Exposures (SCEs). A university study found that 86% of participating students were more likely to believe that "more effort now = more options in their future." A Harvard University study found, at the 95% confidence level, that those who received five or more SCEs, were significantly more likely to have success in "College Intentions," "Mastery Orientation," and "Future Talk."
Cosmopolitan Cafe: Pilot in Century City (Los Angeles)
Food cart and product breaks down for transportation in automobile
Founded a new product/new venture consultancy known as Opine Consultants.
These next two images show an overview, and respective details, of
the "Opine Six Stage Process from Idea to Marketplace."
A new greeting card format, GreetingBox, fit the standard size greeting card racks with a tradition 5"x7" format. Printed on cardboard with easy perforations, it enabled folding into a two-inch cube. Weighing less than one ounce, it met all USPS mailing rules. Optional displays demonstrated the fully folded GreetingBox.
BoxDice Sports Games: Seven classic sports, plus Spell Sport,
model "zero-waste" packaging where the package folds up into
the product, with storage case. Detail for soccer shown below.
In the late 1970's, served increasing consumer interest in healthy snacks,
developed a line of dried fruit and nut snack packs under the Healthsnack brand.
First venture, at age eight, involved purchasing surplus slot cars from the manufacturer. The cars were being sold for 5¢ when they normally retailed for $3.
Stories available.
Developed new advertising format, First Sight Advertising, FSA, by printing on the plastic bag into which newspapers were placed on rainy days. Working plan was developed for year-round FSA use for the Long Beach Press Telegram. Conceptual artwork examples shown below.
Side A of bag
Side B of bag
Six Varieties Quick Cook Bean Side Dishes
Developed for Seaside Products (California Dry Bean Advisory Board)
Developed new specialty foods venture, Charter Foods, for Lawry's Foods, a division of Lipton/Unilever. Sourced and packaged new product lines, such a mustard line from France (Ducros), existing Lawry's products such as their salad dressings, and other products, some of which are shown below.
